...where efficiency and beauty combine meaning is created.

Pannyy focuses on design forward,  high quality, multi situational pieces. Created with clean lines and soft leathers, Pannyy is a contemporary, refined and feminine label. 


Danielle Sassoon

In 2017 Danielle founded the accessories label that goes by her affectionate nickname; Pannyy.  


A fashion designer and fine artist, Danielle was selected by Max Mara's creative director, Ian Griffiths, to work under him at the Max Mara Fashion House in Italy following her graduation. She returned to London to spend 4 years at the Iconic Paul Smith under the inspirational tutelage of Sandra Hill. Danielle joined the internationally renowned Karen Millen as head designer of prints and woven, before being asked by Michael Hertz to become head designer of London Line for the vintage English brand Aquascutum.


Danielle founded Pannyy to create a label that fits with her lifestyle. 

Designed in London Made by Artisans

Pannyy works with small factories in Italy and Portugal, where traditional skilled artisans bring the designs to life. Italian leather tanneries and Italian hardware ensure the highest quality of finish. 

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