...where efficiency and beauty combine meaning is created.

Pannyy is a London based luxury leather goods label that creates design forward, high quality, multi situational pieces. A reflection of the designers aspirations, the aesthetic is a refined yet distinctive humbleness punctuated with twists of the unexpected. Silhouettes are clear and feminine with a rich colour palette. 

Pannyy designs pieces for today and tomorrow, to accompany a wide audience of women as they truly express themselves in their own environment.

Danielle Sassoon

In 2017 Danielle founded the accessories label that goes by her affectionate nickname; Pannyy.  


A British fashion designer and fine artist, Danielle was selected by Max Mara's creative director, Ian Griffiths, to work under him at the Max Mara Fashion House in Italy following her graduation. She returned to London to the Iconic Paul Smith under the inspirational tutelage of Sandra Hill, before being asked by Michael Hertz to become head designer of London Line for the vintage English brand Aquascutum.


Danielle is inspired by a vision to create bold and original pieces at an accessible price point for her customers. 


Designed in London Made by Artisans

Pannyy works with small family factories in Italy and Portugal, where traditional skilled artisans bring the designs to life. Italian leather tanneries and Italian hardware ensure the highest quality of finish. 

Each of our partners is considered a key part of our brand and their ongoing efforts to create the finest products draws our eternal appreciation.  

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